Ganesh venkatesh

Geospatial marketing consulting

Helping geospatial startups build, run, and scale marketing strategies that truly work.

Brand Awareness

Building your brand's equity

Whether you’re a young brand trying to grow or an established one looking to pivot, your brand is one of your biggest assets (right up there with your product). A solid brand strategy sets the foundation for what you stand for and how you want to be seen. In business, as they say, perception is reality.

Pipeline & Revenue

From cost center to revenue generator

In an industry where project-based commercial opportunities are the norm, identifying deals that drive recurring revenue can be a real challenge. A strong demand generation strategy not only drives consistent leads but also lays the foundation for a more sustainable revenue path.

Go-to-market startegy

Reaching the audince you need

Building a great product is one aspect of it, but how do you make sure it reaches the audience you built it for? Have you found product-market fit? TAM is great, but what about the 'total sellable market'? That's where a well-rounded GTM strategy kicks in.

Communications

Setting the tone and message

Communications goes beyond just press releases. Content lies at the heart of every successful comms plan. From product-focused messaging to social media engagement, a multi-pronged approach is essential for startups to expand their reach.

Contact

Ganesh Venkatesh

About

Geospatial has a marketing ~~problem~~ opportunity.How do I know this? Over the past several years, I’ve worked in the geospatial sector, building a global marketing strategy while engaging with companies of all sizes at different stages of growth. One thing I’ve noticed: there’s often a gap in understanding how marketing can help geospatial businesses create real impact for their end users.With over 12 years of marketing experience, I hope to maybe make a small difference in addressing this challenge. Just maybe.